Empowering Excellence, Embarking on a New Journey Pursuing Lean Excellence, Charting a Path to the Future — Rosen Sports Launches 2026 Lean Management Project

At the dawn of 2026 and a pivotal moment for high quality corporate development, Rosen Sports officially launches its Lean Management Project. Guided by lean principles and centered on enhancing quality and efficiency, the initiative focuses on three key objectives: boosting production efficiency for commercial fitness equipment, expanding production capacity, and optimizing delivery capabilities. The company commits that lead time of all orders are within 30 days, fully activating internal momentum, solidifying competitive advantages in the market, and injecting robust energy into the new year's development.

Currently, the digital economy and globalization are deeply integrated, with market demands becoming increasingly diverse. The rise of fitness trends has driven up demand for products like strength training equipment and cardio machines, intensifying competition within the supply chain. As a renowned enterprise specializing in commercial gym equipment manufacturing, Rosen Sports consistently adheres to a pragmatic and innovative development philosophy, focusing on core business operations and optimizing service systems. The launch of this Lean Management initiative represents not only a strategic move to respond to industry trends and overcome developmental bottlenecks, but also a crucial practice for Rosen to achieve self-renewal and iterative upgrades as it embarks on a new journey in 2026. Furthermore, it embodies the company's commitment to “customer-center” and its ongoing efforts to enhance the customer experience.

The Lean Management Project launched this time will follow the implementation strategy of “concept introduction, pilot testing first, phased implementation, and comprehensive rollout.” It will deeply integrate the core principles of Lean Management with the company's actual production and operational practices, covering the entire process from production and supply chain to management. During implementation, the company will focus on three core objectives: eliminating waste, optimizing processes, and enhancing quality and efficiency. This involves systematically identifying non-value-added activities in production workflows. Through process reengineering, standardized operations, and visual management, we will overcome production bottlenecks and improve resource utilization efficiency. Concurrently, we will optimize production layouts, upgrade production systems, and drive leapfrog growth in production capacity to meet the market's escalating demands. Furthermore, the company will establish a highly efficient and collaborative supply chain system, breaking down barriers across the entire chain from order receipt to manufacturing and finished product delivery. It commits to completing all orders within 30 days, thereby tangibly enhancing customer satisfaction and market competitiveness.

Mr. Zhang, founder of Rosen Sports, stated that 2026 will be a pivotal year for realizing tangible results from lean management implementation. The company will leverage this project launch as an opportunity to integrate lean principles into every aspect and position of its development, driving a shift from an “extensive” to a ‘refined’ management model and an upgrade from “experience-based” to “science-based” approaches. On one hand, the company will intensify comprehensive lean training to cultivate a corporate culture where “everyone advocates lean, every task pursues lean, and every aspect prioritizes lean.” This will energize employee participation in improvement efforts, making lean thinking a shared consensus and voluntary practice. On the other hand, we will establish robust mechanisms to advance lean management. A dedicated task force will be formed to conduct regular reviews and optimizations, continuously addressing challenges and bottlenecks in project implementation. This ensures that all lean management initiatives take root and yield tangible results, achieving simultaneous improvements in production efficiency, capacity scale, and delivery capabilities.

Empowered by Lean, Steadily Advancing. The launch of this Lean Management initiative marks a significant stride for Rosen Corporation on its path toward high-quality development. Moving forward, Rosen will leverage Lean Management as a catalyst to deepen reform and innovation, optimize production and operational systems, and deliver greater efficiency, enhanced capacity, and more reliable fulfillment. By fulfilling corporate responsibilities and rewarding customer trust, Rosen aims to achieve new breakthroughs in high-quality development by 2026, contributing Rosen's strength to the industry's advancement.