Commercial and national fitness equipment: Innovation Integration cross-border integration
The industry has entered a stage of rapid development, and challenges have come one after another. At this point, the baton of policy becomes extremely crucial. The Guiding Opinions on Accelerating the Development of the Fitness and Leisure Industry issued by the General Office of the State Council clearly points out the need to improve the industrial structure, optimize the fitness and leisure service industry, equipment manufacturing industry, and related industrial structures, and focus on increasing the proportion of the service industry. Implement a high-quality fitness service project and create a number of excellent fitness and leisure clubs, venues, and brand activities. At the same time, the document also emphasizes the need to support enterprises to achieve vertical, segmented, and professional development, encourage various small and medium-sized fitness and leisure enterprises, sports clubs to develop in the direction of "specialization, refinement, uniqueness, and novelty", and strengthen characteristic operations, products, and services.
The important key words pointed to by the above policy content are undoubtedly the word "service" that runs through the entire process. Therefore, in order to build a healthy operating ecological environment for the current Chinese fitness market, for enterprises, focusing on providing good services is both a guarantee and a prerequisite.
The 2024 China Sports Expo, to be held from May 23rd to 26th at Chengdu Western China International Expo City, aims to further enhance the characteristics and highlights of commercial and national fitness equipment exhibition areas, and better serve exhibitors and audiences. At the beginning of building the exhibition area, the organizing committee not only invested a lot of resources, but also planned exhibition content and concepts that are different from previous years and in line with the current market development status and direction.
Exhibitor stabilization and return under the "full industry chain participation" model
The participating enterprises and new and old brands in the fitness exhibition area of the 2024 China Sports Expo have joined forces, achieving full firepower and creating a positive atmosphere in the fitness market. As of now, there are a total of 849 participating companies in the fitness exhibition area, among which the commercial fitness sector is actively participating, with 345 participating companies. 25% of the companies with an exhibition area of over 100 square meters have expanded their exhibition area compared to 2023.
The result of such enterprise growth and area expansion is closely related to the concept of building this exhibition area both inside and outside the organizing committee:
Firstly, at the level of internal factors. The commercial fitness and national fitness exhibition area of this year will highlight new digital development directions, such as commercial fitness clubs, unmanned gyms, systematic management of fitness scenes in the trend of digitization and intelligence, as well as rehabilitation equipment sharing big data in elderly gyms, fitness centers, and community gyms; At the same time, the fitness equipment accessories section in the exhibition area will comprehensively interpret the model of digital upgrading of fitness accessories, focusing on professional narrow categories such as screen display systems, control panels, and interconnection systems, and creating a specialized "smart manufacturing" division of labor.
Secondly, at the level of external factors. There is a positive correlation with the gradually stabilizing and recovering foreign trade market environment this year, that is, high-quality and cost-effective "Made in China" fitness equipment products are still the psychological first choice of overseas buyers in regions such as Europe, America, and the Middle East. To match this, the organizing committee has taken multiple measures to strengthen the promotion of exhibition overseas publicity, so that the recruitment of overseas visitors can be effective and return to the level of 2019 before the epidemic, in order to solve the current "urgent" foreign trade needs of exhibitors, accurately empower exhibitors to export orders, and promote the "going out" of Chinese made and Chinese brands.
Thirdly, at the level of brand activities. In order to continuously improve and perfect the brand activity system of the China Sports Expo, the organizing committee has integrated the original innovation promotion activities with the trend and new product display activities in various exhibition areas, and launched an upgraded version of the "CSS Trends Release and Display of New Products at the 2024 China Sports Expo" activity. This year, the activity aims to continue leading the development trend of the Chinese sports goods industry, standing from the industry's perspective, selecting innovative and excellent products participating in the on-site display of the 2024 China Sports Expo, displaying and promoting highly trendy sports goods and services on site, providing exhibitors and audiences with information on the future development trends and information of the sports industry, and providing industry-leading enterprises with innovation based on Chinese sports. The marketing opportunities of the Expo platform - to promote innovative concepts in China's sports manufacturing and sports service industries Technological innovation and service innovation help promote the branding process of enterprises.
It is precisely under the combination of the above factors that several domestic and foreign top tier fitness equipment brand enterprises have also returned to the "luxury lineup" of the China Sports Expo this year, such as Qiaoshan, Maibaohe, Bailiheng, Huayang, etc.
Looking closely at the planning maps of the major exhibition areas at the 2024 China Sports Expo above, there is also a point that fills the industry with imagination. That is, this year's national fitness section and the government sports industry zone, located in the same exhibition hall as Hall 9- G and B, will have the same audience at the physical space level, and the trend of "full industry chain participation" is obvious.
According to the person in charge of the commercial and national fitness equipment exhibition area at the 2024 China Sports Expo, this "one venue" deployment is actually consistent with the two innovative measures implemented in the exhibition area during this cycle: first, increase efforts to support the construction of professional sports team training equipment and physical rehabilitation equipment zones, providing platform value for potential customers with special procurement needs to accurately connect with enterprises; Secondly, whether from the perspective of facility construction or fitness services, the structure of the exhibition area contains elements of "embedded" community services, including scenario based displays for "one old and one young", which are all manifestations of catering to the target market orientation of enterprises in this field.
The trend of cross-border integration under innovative integration
Another notable feature of the commercial and national fitness equipment exhibition area at the 2024 China Sports Expo is the integration of innovation.
Firstly, the commercial fitness exhibition area of the 2024 China Sports Expo has added an electronic accessories section, which will focus on showcasing the application of emerging technologies such as CNC panels, instrument panels, electronic watches, LCD screens, screen display systems, intelligent management systems, and network management in commercial fitness facilities.
Secondly, a new exhibition area for fitness equipment spare parts and processing technology has been added to the exhibition area, covering the entire upstream industrial chain of products from laser cutting machines, steel cables and pipes, running belts, zippers, transmission systems, motors, industrial design, etc.
Once again, the exhibition area of the club's supporting facilities will provide a comprehensive collection of fitness space floor materials, storage cabinets, member management systems, access control systems, intelligent wearable devices, and other products. The facilities of commercial gyms can be purchased in one stop here, and the display method also replicates the operation scene of modern commercial fitness complexes.
The implementation of innovative integrated exhibition models in exhibition areas requires not only the integration of upstream, midstream, and downstream chains in a single segmented market, but also the alignment with the current industry's cross-border and diversified development formats and patterns. Therefore, in recent years, the organizing committee has actively promoted the presentation of the following four cross-border integration formats in commercial and national fitness equipment exhibition areas, guided by the frequent national favorable policies introduced by the industry:
Firstly, in terms of integration of sports and education, the organizing committee actively deploys exhibition content on youth sports equipment and integration of sports and education, especially indoor and outdoor fitness programs tailored to children's physical fitness, which is a major highlight;
Secondly, in terms of physical and health integration, the organizing committee has added a rehabilitation and physical fitness monitoring exhibition area, which focuses on showcasing popular physical testing products such as sports rehabilitation equipment, physical training equipment, human body composition testing equipment, national system testing equipment, and elderly rehabilitation and fitness equipment, exploring new sports prescriptions for "physical education and medical care", and accurately overcoming the difficulties of sports and health;
Thirdly, in terms of "sports intelligent technology", the organizing committee specifically collects training products for professional teams in advance, and then provides services to professional training teams in an "integrated body" manner;
Fourthly, in terms of military sports integration, the organizing committee will also collaborate with enterprises to expand the application scenarios of military fitness equipment with a "continuous improvement" attitude, committed to finding new possibilities for military fitness equipment to be used in different environments, climates, and scenarios indoors and outdoors.
Three major fitness and bodybuilding events during the 2024 China Sports Expo
The commercial and national fitness equipment exhibition area of the 2024 China Sports Expo is also rich and diverse in activities. For example, Leke held a training activity with the theme of "Making Entrepreneurship Simple, Leke Thousand Shop Internal Skills Closed Course" - which is full of practical entrepreneurial colors, as well as public fitness activities and professional fitness and fitness competitions that cater to different themes. As always, it showcases the beauty of strength and flexibility for fitness enthusiasts and professional fitness enthusiasts, showcasing "freedom" and "wildness" in body lines and muscle strength, creating a immersive sports show with a full atmosphere, covering international fitness competitions and other events. Among them, the 2024 IFBB Universe Mr. China Qualification Tournament, the 2024 China Fitness and Fitness Elite Professional League (Chengdu Station), and the 2024 CBBA National Youth Fitness and Fitness Championship and World Youth Fitness and Fitness Championship Selection Tournament will be the three major fitness and fitness competitions that will ignite the passion of all participants at the exhibition site.
Returning to the origin of innovation in the exhibition area - at the product level, there is no doubt that they are all carefully selected by the participating companies. Taking the products that were shortlisted for the "CSS Trends" event at the 2024 China Sports Expo in this exhibition area as an example, each product has its own innovative highlights and is in line with the current fitness scenario application mode, including: Shuhua i5 intelligent treadmill, Yilijia digital motion meter on-site exhibition solution, bearded rotating screen bicycle, Impax FGT350 electric treadmill, Kanglejia K7195 wind reluctance rowing machine, Kangliyuan intelligent power car, Aoruite JS-2228 sports load precise measurement power car, Weisu full dimensional 3D intelligent physical testing expert Visbody-D Pro3, and Beiyikang water cup type. Health oxygen concentrator C6, Kangle counterweight KL101.6-05-200, Haokang self generating linked aerobic training machine, Jiewei outdoor intelligent fitness gym, etc. (the above rankings are not in any particular order).
Finally, the person in charge of the commercial and national fitness equipment exhibition area at the 2024 China Sports Expo summarized the characteristics and vision of this year's exhibition area: "Cross border integration, advanced fitness scenes, and comprehensive performance of fitness product functions will all be maximized at this year's China Sports Expo." When discussing the historical advancement stage and breakthrough strategies of the current Chinese commercial fitness industry, he couldn't help but feel emotional. "In response to the various questioning voices of the public about the existing commercial fitness market, we will also have full exchanges with various participating enterprises at the 2024 China Sports Expo, jointly discuss solutions, make multidimensional efforts, and create a healthy ecosystem for the commercial fitness market." Environment. "